You see, it all started a few years ago, when I met my friend Natalie. It was an ordinary day in 1993, but I was desperately thirsty. She offered me the only beverage in her refrigerator—an electric pink can of Tab. At first, I regarded it with skepticism, of course. But as soon as I popped it open, things began to change. Delicate vanilla-scented bubbles tickled my nose as a rush of exotic flavors washed over my mouth. I guess I knew it then--I was hooked. Forever. A real junkie.

Oh, sure, I thought to myself. I can handle this. I’m not “addicted”. Of course, by then it was already too late. I was drinking it alone, hiding the evidence. A pile of pink cans lurking at the bottom of the recycling bin. Pretty soon, I had an 8-can a day habit. And nothing has ever been the same.

Natalie's story:

I grew up in a house filled with TAB. My mother started drinking it in college and never looked back. In our house it was normal to drink TAB, Diet Coke was never even considered. When I was in junior high, I started drinking TAB in earnest. It was at that time, the worst happened--our family moved to Tokyo, Japan, where they didn't sell TAB at all!!!!

Fortunately, I learned that the Japanese version of Diet Coke ("Coke Light") tasted similar to TAB (much more so than American Diet Coke), so I was able to become acclimated to my new situation.

I moved back to the states for high school--to Atlanta, Georgia. Home of the Coca-Cola (TAB) headquarters! The city supported TAB, local celebrities were addicted, and it could be found on every grocery store shelf in the city. Through the grapevine, I found out that the President of Coca-Cola was a neighbor, and was a fellow TAB-addict! According to him, as long as he held the reigns, TAB would be produced, which gave me so much hope! He even dropped off TAB Clear before it was available on the shelves--though we all agreed it was a poor substitute.

I attend college in North Carolina, where TAB is also widely available. It was even available in our dorm cafeteria! Over the past few years, we have heard from fellow addicts that TAB is quietly disappearing all over the country--the latest and most damaging loss as been in the California Bay Area. Determined to unite TAB Addicts across the country and the globe, we created this TAB web site to revive the brand, and hopefully make Coca-Cola take notice and save TAB!

Martha's story:

Well, I'm more than a little embarassed but happy to have found your Tab web page while doing a Net search to check up on a rumor. Is it true that Coke is going to quit marketing Tab in the US??? Do you have any inside info?

P.S. I'm heartened for some weird reason to know that the Tab home page is coming from Duke, my alma mater (& site of much Tan consumption). FYI from '81-'84 you could buy Tab in the CI (indiv. cans or 6-packs!) & it was "on tap" in the Pits. Eventually displaced by Diet Coke, though, during my senior year. Enough is enough--must get back to the real world.

Lisa's story:

Hi!

I found your page by typing in a search for Tab Cola.

I'm one of the last Tab lovers in the Sacramento area! I'm having a rough time finding it on a regular basis. Is there a chance that the Coca-Cola company will make it easier to find?

Thanks!

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